Karie Spaetzel Loeser


Master of Science in Integrated Marketing Communications
West Virginia University, online program
GPA: 4.0

Bachelor of Science in Journalism
Ohio University, Athens, Ohio
Scripps College of Communication
Cum Laude


Social Reputation Manager
Vivial, September 2016 to present

  • Managed $240,000 in product revenue annually for SMBs in a wide variety of industries nationwide

  • Curated social media strategy, content creation, branding, graphic design, reputation management and client-specific KPIs and ROIs

  • Allocated monthly Facebook advertising budget to boost engagement

  • Facilitated monthly performance & strategy call with clients

  • Maintained 90% retention rate of clients across two-year span

Digital content manager
Charleston (WV) Gazette-Mail, March 2015 to September 2016

  • Organized transition to digitally focused newsroom
  • Spearheaded branding transition on social networks after merger
  • Created weekly entertainment e-newsletter sent to 17,000 people
  • Grew daily e-newsletter email list by 95% in 10 months
  • Implemented photo sales to generate additional revenue
  • Oversaw content creation for dedicated high school sports website
  • Instituted comprehensive website analytics tracking
  • Coordinated website redesign with newsroom and web developers

Copy editor, February 2012 to March 2018

  • Fact checked sports names and statistical information

Web editor
The (Elyria) Chronicle-Telegram, August 2013 to March 2015

  • Implemented daily email newsletter sent to 13,000 people
  • Grew Facebook fanbase by 46% in one year
  • Increased Twitter following by 66% in one year
  • Increased monthly page views by 25% in one year
  • Applied CoverItLive feeds for football coverage

Digital Editor
The Charleston (WV) Daily Mail, February 2013 to August 2013

  • Increased average daily Facebook reach by 90% in four months
  • Taught 20 staff members to use social media tools

Copy Editor
The Charleston (WV) Daily Mail, November 2010 to August 2013

  • Ensured copy was accurate, consistent with AP style
  • Exercised news judgment to layout newspaper

Copy editor/paginator
The Vinton County Courier, June 2009 to August 2010

  • Edited, paginated eight-page weekly newspaper
  • Initiated use of online photo galleries for community event coverage

Copy chief, late night slot
The Post, Ohio University, September 2008-June 2009

  • Oversaw staff of 25 new and experienced copy editors
  • Taught staff to use new website

Copy editor
The Working Press, SPJ Convention, Atlanta, September 2008

  • Edited copy for student-produced newspaper

Copy desk intern
Sun News, North Olmsted, Ohio, June-August, December 2007

  • Editing content, wrote headlines for weekly newspaper


Hootsuite Certified, Facebook, Twitter,  Pinterest, LinkedIn, Instagram, YouTube, SnapChat, Yelp, Google My Business, Storify, WordPress, Tweetdeck, MailChimp, Chartbeat, Google Analytics, Facebook Advertising, Canva, Adobe InDesign, Photoshop



Cleveland Press Club
Best use of social media for Chronicle-Telegram Facebook Page
Digital breaking news coverage for Lorain, Ohio, church fire
Best use of multimedia for interactive timeline

Society of Professional Journalists
Best Online News Site in Ohio for Chronicle-Telegram’s website 


Online Newspaper Association Convention
Los Angeles, California
September 2015

Kiplinger Social Media Summit
Ohio State University
November 2012, 2014

IMC Integrate Conference
West Virginia University
May 2013, 2014, 2015


To maintain the privacy of my references, names and contact information are available upon request.

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