Karie Spaetzel Loeser


Master of Science in Integrated Marketing Communications
West Virginia University, online program
GPA: 4.0

Bachelor of Science in Journalism
Ohio University, Athens, Ohio
Scripps College of Communication
Cum Laude


Manager, Social Media Department | Vivial
(November 2020 to present)

  • Oversees a team of 10-16 social media managers & content writers
  • Facilitates biweekly 1:1 meetings to discuss individual personal development goals, track performance and address client issues
  • Supports sales with pitching social media to prospective clients
  • Coordinates with interdepartmental management teams to ensure overall client and program satisfaction
  • Performs quality assurance checks on team’s content, advertising budget, client communication and documentation
  • Maintains multiple SMB clients with annual revenue of $60,000+
  • Develops and executes training and best practice guidelines for team, department and organization

Senior Social Media Manager | Vivial
(September 2018 to November 2020)

  • Provided training, mentorship and coaching to new team members
  • Trialed new program initiatives & provided feedback to management
  • Contributed to quality assurance through account audit

Social Media Manager | Vivial
(September 2016 to November 2020)

  • Managed more than $200,000 in product revenue annually for SMBs
  • Developed social media content & graphics to achieve client goals
  • Executed advanced Facebook advertising objectives
  • Facilitated monthly performance & strategy call with clients
  • Maintained 90% retention rate of clients

Digital Content Manager | Charleston (WV) Gazette-Mail
(March 2015 to September 2016)

  • Organized transition to digitally focused newsroom
  • Spearheaded branding transition on social networks after merger
  • Created weekly entertainment e-newsletter sent to 17,000 people
  • Grew daily e-newsletter email list by 95% in 10 months
  • Implemented photo sales to generate additional revenue
  • Oversaw content creation for dedicated high school sports website
  • Instituted comprehensive website analytics tracking
  • Coordinated website redesign with newsroom and web developers

Copy Editor |
(February 2012 to March 2018)

  • Fact checked sports names and statistical information

Web Editor | The (Elyria) Chronicle-Telegram
(August 2013 to March 2015)

  • Implemented daily email newsletter sent to 13,000 people
  • Grew Facebook fanbase by 46% in one year
  • Increased Twitter following by 66% in one year
  • Increased monthly page views by 25% in one year
  • Applied CoverItLive feeds for football coverage

Digital Editor | The Charleston (WV) Daily Mail
(February 2013 to August 2013)

  • Increased average daily Facebook reach by 90% in four months
  • Taught 20 staff members to use social media tools

Copy Editor | The Charleston (WV) Daily Mail
(November 2010 to August 2013)

  • Ensured copy was accurate, consistent with AP style
  • Exercised news judgment to layout newspaper

Copy Editor/Paginator | The Vinton County Courier
(June 2009 to August 2010)

  • Edited, paginated eight-page weekly newspaper
  • Initiated use of online photo galleries for community event coverage

Copy Chief, Late Night Slot | The Post, Ohio University
(September 2008-June 2009)

  • Oversaw staff of 25 new and experienced copy editors
  • Taught staff to use new website

Copy Editor | The Working Press, SPJ Convention, Atlanta
(September 2008)

  • Edited copy for student-produced newspaper

Copy Desk Intern | Sun News, North Olmsted, Ohio
(June-August, December 2007)

  • Editing content, wrote headlines for weekly newspaper


Google Analytics Certified; Hootsuite Certified; Facebook; Facebook Advertising; Twitter; Instagram; LinkedIn; Pinterest; Google My Business; Yelp; WordPress; Tweetdeck; MailChimp; Falcon; Sprout Social; InDesign; Photoshop; Canva


Cleveland Press Club
Best use of social media for Chronicle-Telegram Facebook Page
Digital breaking news coverage for Lorain, Ohio, church fire
Best use of multimedia for interactive timeline

Society of Professional Journalists
Best Online News Site in Ohio for Chronicle-Telegram’s website 


Online Newspaper Association Convention
Los Angeles, California
September 2015

Kiplinger Social Media Summit
Ohio State University
November 2012, 2014

IMC Integrate Conference
West Virginia University
May 2013, 2014, 2015


To maintain the privacy of my references, names and contact information are available upon request.

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