IMC Degree Coursework

View my Capstone project here.

As part of a social media marketing class, I created a sample social media campaign for Capitol Market in Charleston, W.Va.:

Microsoft Word - kspaetzel_641_w9.docx
In a brand management class, which I took in Fall 2013, we were required to conduct a brand audit of a company. I opted to do my brand audit on Target.


Then, when I took a public relations class shortly after Target’s data breach crisis, I expanded on my research to create a public relations campaign to help Target recover from its data breach crisis.

My first attempt in integrated marketing communications was creating a marketing proposal for Ikea:

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