Karie Spaetzel Loeser's Resume

As a digital marketer, I thrive on using social media engagement, email marketing, website content, email marketing and new online revenue opportunities to engage with customers and build awareness and loyalty for a brand. My passion for digital marketing began in the newspaper industry, and has recently expanded into working with small businesses.

I currently work as a Social Media Manager for Vivial, a nationwide digital marketing agency. In this role, I manage social media and online reviews for 18 small business clients across the US. My regular tasks include creating regular original social media content and graphics, brainstorming article topics that are used to boost SEO rankings, managing Facebook advertising to utilize each client’s set budget, and tracking analytics to report to clients. Additionally, I brainstorm seasonally relevant campaign topics and contests to help boost engagement on social media, and routinely take part in training to improve my skills.

I hold a master’s degree in Integrated Marketing Communications from West Virginia University, and a bachelor’s degree is in journalism from Ohio University’s E.W. Scripps School of Journalism.

Before moving into the marketing agency field, I worked as the digital content manager for Charleston Newspapers in Charleston, West Virginia. When the company consolidated from two newspapers into one in July 2015, I spearheaded the rebranding transition on the newspapers’ social networks, maintaining an already strong network while creating a new Gazette-Mail brand. My regular responsibilities included assisting with updating the newspaper’s various social networks accounts daily, providing daily, weekly and monthly digital analytics reports, managing our email newsletter campaigns and overseeing our online photo sales.

Previous to my role as the digital content manager, I spent almost three years at Charleston Newspapers working for the Charleston Daily Mail, where my responsibilities merged digital/web editor with copy editor/designer. My role as digital/web editor included focusing on our company’s “digital first” policy through social media promotion, website updates and multimedia projects. On the copy desk, I edited copy, designed pages, wrote headlines and selected Associated Press content to use in our paper.

In between my roles in Charleston, I briefly returned home to the Cleveland, Ohio, area, to work as the web editor for The (Elyria) Chronicle-Telegram. My responsibilities included managing the newspaper’s social media presence, innovating new strategies to drive traffic to the website, ensuring the website has fresh content, and writing breaking news briefs. I also created online-only content, such as interactive timelines and photo galleries, to accompany stories.

While a student at Ohio University, I was on the copy desk of the campus newspaper, The Post, and I worked my way up to serve as copy chief my senior year. My responsibilities as copy chief included teaching the basics of editing and headline writing as well as addressing any mistakes in the paper. I was also responsible for teaching my staff to upload content to a new website.

After college, I spent 14 months working part time for The Athens Messenger, a weekly newspaper covering Athens County, Ohio. I was responsible for the editing and layout of The Vinton Courier, a weekly publication covering Vinton County, Ohio, and the copy editing and layout of the weekend editions of The Athens Messenger. This included editing content for flow, AP style, punctuation and grammar, as well as laying out pages, writing headlines, editing photos, choosing AP stories to run, selecting story placement and coordinating with editors and reporters.